Learn from the best on Fast, High-Quality Data Capture and Brand Activation.

Meet the industry leaders behind Belgium’s successful retail brands Prik en Tik, Media Markt and Point Chaud ! Join us for insightful sessions featuring Filip Sevens, CEO of Prik & Tik, on November 7 in Lommel, and Didier Depreay, CEO of Point Chaud, on November 26 in Alleur. These leaders will dive deep into their franchise models, growth strategies, and the crucial role of data-driven marketing.

Don’t miss this chance to learn from the best and elevate your own business strategies!

Or meet us at our boot at digital first 2024 edition in Brussels and listen to Deli Bom, Head of Retail Media and Trade Marketing at Media markt on : How to improve your online share of voice with retail Media .

25 tickets available, First in first out!

Upcoming events

Meet CEO Filip Sevens

Prik & Tik - November 7, Lommel

Founded in 1984 through the collaboration of various drinks resellers in Antwerp and Limburg, Prik & Tik has grown to lead its segment with 89 stores.

Prik & Tik is a model as a purchasing group and also manages marketing approaches.

Depending on their franchise label, stores receive varying levels of support for their local strategies. CEO Filip Seven, who has led the company for 16 years, will give insights on the actual model.

Freedelity has been a proud data partner for over 10 years, supporting Prik & Tik in communication, catchment areas, sales, and more.

In a second session, Freedelity will explore how Prik & Tik uses the unique Freedelity and custocentrix platform for its data management and boosting sales efficiency KPI ( visit frequency, basket size value, driving distance ..)

Meet CEO Didier Depreay

point chaud - November 26, Alleur

Since 1993, Didier Depreay has developed point chaud into a network of 53 bakeries in Wallonia, mainly around Liège. The network consists of both integrated and franchised shops and has utilized Freedelity's solutions for over a decade.

Didier Depreay, founder and CEO, also served four years with the European Franchise Federation.

Join us for a discussion with a leading figure in European franchising.

Media Markt is ready to Unveil Retail Media, nurturing Supplier Partnerships.

Get your free ticket and visit us at Digital First 2024 in Brussels

The Media Markt - Saturn group has successfully deployed Freedelity’s Customer Screen in all 26 Belgian stores.

This interactive tool allows customers to easily join the loyalty program and manage communication preferences, while fully adhering to GDPR standards. It has also become a crucial part of the group’s retail media strategy, enabling personalized promotions and content offers that cater to each customer's needs.

Meet Deli Bom, Head of Retail Media and Trade Marketing, at the Digital First event in Brussels on October 17th.

Visit also our booth to learn more about interactive screens and Kiosks for shops and streetmarketing and the new crm suites of Custocentrix

Welcome, Pascal Tack

Bringing +30 years experience in Multichannel CRM to the table at Freedelity - Custocentrix

We are thrilled to introduce Pascal Tack, who recently joined Freedelity. Pascal brings a wealth of experience from his successful career in direct sales and marketing.

He has held key roles in various companies (Citibank , Deutsche Bank , McCann Erickson , Lg&f and Bpostgroup ) where his strategic thinking and client-focused approach have led to significant growth. His expertise in real-time offers and CRM strategy makes him an asset to the team.

Freedelity publishes IT platforms MyFreedelity and CustoCentrix.

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